The Metroplex Technology Business Council, a division of the Richardson Chamber of Commerce, is the largest technology trade association in Texas, dedicated to the promotion of the high tech industry in DFW. The MTBC hosts an annual “Tech Titans” awards gala to honor the leading visionaries, leaders and innovators in the DFW area. Needing an attention-getting campaign to promote their next gala, the MTBC conducted an extensive search for a design firm and chose SKSW.
We created this fun and colorful integrated campaign that includes print ads, invitations, direct mailers, event posters and a program book. We also designed the front cover of the Dallas Business Journal that ran the week before the gala, and created an animated video loop that was used in the actual stage presentation during the gala.