Ameritas
Ameritas
As one of the largest dental insurance carriers in the world, it was important that Ameritas be able to reach not only consumers with their brand message, but Benefits Managers, HR executives and insurance brokers as well. The approach used print advertising, direct mail, outdoor and trade show support to reinforce the fact that Ameritas is focused solely on dental health, is a company with the fastest and most efficient claims-paying process in the industry and – most importantly – an easy firm with which to do business.
Ameritas
As one of the largest dental insurance carriers in the world, it was important that Ameritas be able to reach not only consumers with their brand message, but Benefits Managers, HR executives and insurance brokers as well. The approach used print advertising, direct mail, outdoor and trade show support to reinforce the fact that Ameritas is focused solely on dental health, is a company with the fastest and most efficient claims-paying process in the industry and – most importantly – an easy firm with which to do business.
Ameritas
As one of the largest dental insurance carriers in the world, it was important that Ameritas be able to reach not only consumers with their brand message, but Benefits Managers, HR executives and insurance brokers as well. The approach used print advertising, direct mail, outdoor and trade show support to reinforce the fact that Ameritas is focused solely on dental health, is a company with the fastest and most efficient claims-paying process in the industry and – most importantly – an easy firm with which to do business.
