Texans Credit Union

Texans Credit Union is a full-service financial institution serving communities in DFW. SKSW worked with the Texans marketing team to develop a new brand identity built around the theme – “There’s Something About Texans.”

The double meaning reached out to customers based in Texas and highlighted the uniqueness of Texans’ products and services. The brand campaign included billboards, bus signs, rack brochures and duratrans.

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We needed a fresh, new message that would help us reposition ourselves as a credit union committed to supporting and improving the financial wellbeing of our members and the communities we serve. SKSW created a comprehensive brand campaign that captured the spirit of Texans.  
– Joann Chatfield, Vice President of Marketing