TopGolf

TopGolf is a golf/entertainment company headquartered in the United Kingdom. SKSW was engaged to develop a new brand identity for expansion into the U.S. and Asian markets. The new brand identity was built around the theme of “The new game in golf and a whole lot more.” A logo and brand look was developed that translated to all corporate communications including collateral, direct mail, Web site, advertising, promotional and merchandising materials.

A comprehensive program was also developed for property signage that defined corporate/instructional, directional and promotional as three distinct levels of communication for all future properties. The new brand look is being retrofitted to the U.K. properties.