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Tripledge
Tripledge is a brand of silicone wiper blades manufactured by Jamak Fabrication. Jamak contacted SKSW to assist in developing a new advertising strategy to help invigorate the brand, support expanded distribution and increase sales.
SKSW created the superhero character, Captain Tripledge, “Defender of windshields everywhere!”, and used him in banner ads, radio spots and pump toppers at Wal-Mart gas stations. Tripledge sales have doubled, and SKSW continues to support the brand with a new direct-to-consumer Web site selling Tripledge in the U.K.
Radio Spots "Tripledge Talking Parts" "Adventures of Captain Tripledge" "Adventures of Captain Tripledge 2"
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