WALKAWAY USA is a division of EFG Companies, an industry leader in providing innovative finance and insurance products, services and technologies to the automotive industry.
A series of B2B ads and direct mail pieces were created to introduce the rollout to automotive dealerships across the United States. A comprehensive marketing support program was created to provide branding guidelines and materials to all participating dealerships.
A campaign was developed for a major event sponsored by WALKAWAY at the House of Blues Orlando for the 2006 NADA Convention. Materials included a series of direct mail pieces, invitations, posters, event graphics and follow-up postcards.
